Evaluating Costs

Cost is the greatest reason some builders and developers are hesitant to invest in online marketing. But now that the Internet is the starting point for the buyers' decision making process, cost is precisely the reason one should invest in world-class online marketing.

A world-class website exhibits these ten characteristics:

1. Fast-loading pages
2. Optimal visibility to search engines
3. Easy-to-use tools for managing your website
4. Unique look and feel with custom art and/or photography
5. Clean, easy to navigate design and typography
6. Emphasis on your brand and value proposition
7. Appropriate site security especially for online payment methods
8. Friendly support afte the sale
9. Helfpul site user statistics to allow you gauge effectiveness
10. Seamless integration with your online and offline marketing and brand efforts

They say that if you notice the make-up actors in a movie are wearing, then the make-up was not done very well. It's like that with your online presence. Good website design "stays out of the way." The best website design is that which does not draw attention to the cleverness of the technology, but that which is the most functional for everyone coming to your site. The technology should stay in the background. Your brand or value proposition is the star.

Our approach to serving home, commercial, and land developers is unique in the marketplace. Where else will you find all of this from one service provider:

• Licensed Landscape Architect on staff
• Direct Marketing Association "Leader Echo" Award winner on staff
• Web Marketing Association Award two-time winner on staff
• Expertise in all areas of graphic design, photography, web development, and marketing
• Direct experience in commercial and residential construction
• Experience serving small business as well as large-scale projects
• Disciplined use of best practices in Website Development and Search Engine Visibility

Additionally, our services have been built around the clients we've served - builders who need a partner to help pull it all together. For lot, home, and commercial builders, no one pulls it all together like we do.

We offer:

• Licensed Landscape Architecture services - planning, renderings, and more
• Brand development - including concept, approval, development, and deployment
• Signage Design - temporary and permenant
• Custom artwork by on-staff fine artist
• Print marketing design and development including
  • Fliers and Press Kits
  • Event signage and support materials
  • Business Cards and Letterhead
  • Outdoor medial design
  • Vehicle wraps for company trucks
  • Office signage to support your brand
• Website design and development
  • Custom design that is unique and showcases your brand and value proposition
  • Virtually unlimited numbers of pages on your website
  • Tried and true website technologies insuring scalability and reliability
  • Fast, database-driven delivery of content
  • Integrated site search and contact functions
  • Support and content packages to suit your particular needs
• Hosting
  • Safe, secure website hosting
  • Domain registration and hosting
  • Email accounts using your domain name
  • Email access via the Web or POP access
  • Website traffic statistics
• Website management tools (included with websites we build)
  • Website management tools giving you control over every page of your site
  • Site or space maps that you can update with a few clicks via your administrator control panel 
  • Ability to add new sections and pages to your site
• Content development for expedited website launch and maximum traffic to your website
• Online Marketing in all available methods including
  • Email marketing design and delivery
  • Paid Search advertising in Google, Yahoo, and MSN
  • Natural Search strategy via optimal site design and aquisition of links to your site
  • Viral Website elements such as links to easily share a page with a friend
• Assistance in aquiring third party services via our contacts nationwide
  • Custom photography services on-site in your region
  • Direct mail campaign support
  • Traditional media advertising

We build websites, but more importantly, we show you have to approach the Internet for maximum benefit. Most builders' experience with the Web is as consumers, either surfing the Web on their own, or using minimal business-to-business services such as package tracking and procurement. We take you to the head of the class. Even if your experience with the Internet is limited to checking the weather forecast, we can make your presence online something special. By "special," we mean effective.

Building and developing properties is a tremendous endeavor fraught with risk. But the rewards are great. People used to drive around writing down realtors' phone numbers to shop for homes or property - now they simply log-on to the Internet and shop for their needs. When buyers find you, you've got one chance to make the right impression. Make it the best it can be, and you will reap the rewards.

Your website is "home base" for all of your online and offline marketing. It has surpassed the phone line into the office as the most essential communications tool. For a fraction of the cost of your overall project investment, you can have the best in the business at your side. It's worth it.

Websitesfordevelopers.com is uniquely suited to serve you. Our co-founders are a licensed Landscape Architect and an award-winning Online Marketer. Both of our co-founders hold post-graduate degrees and have a combined 25 years of experience in their respective fields. With family backgrounds in property development as well as construction, we have an idea of the culture of your business. We have experience assisting small businesses right on up to managing multi-million dollar marketing budgets.