Special Events

The main goals of special events is to create "buzz" and momentum for a project. Timing is key for special events. Building the project brand and marketing legwork are the foundation for inserting a special event or series of events to draw both potential buyers and greater community residents to the new property of homes.

It may be a mix of music venue, a tour of property, and sales incentives to help bring people to the property and stay. But behind the event itself is the opportunity to have direct contact with both the property and the person behind the property - you. People want to see what is being sold but also see who is selling it.

Examples of special events our clients have found successful:

General:

• music venue, especially local performer
• free gifts
• property or home tour
• financial incentives during event (% off lot, interest rate preferences)
• family oriented - games and rides for the kids

New Project

• needs clear signage of what's being proposed
• model of property
• include local business for symbiotic promotions

Established project - secondary phase(s)

• current residences
• community event (i.e. parade, theater performance, local school event)