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 Media Kits, or Press Kits, are packets of information sent to potential buyers or clients to provide a full overview of a product or service offering. Higher cost business such as commercial leasing and built-to-suit construction often go this extra mile in gaining a customer.
The essentials for producing a Media Kit have been unchanged for many years. All materials should be clean, current, and comprehensive enought to engender confidence. All artwork should be consistent with your brand identity, and text should be crafted carefully to project a competent image. Often, press kits contain too little or too much material. Communicate everything one needs to know to choose your service or product, and no more. Media Kits are beginning to fall to the wayside with less expensive online versions. Often companies can provide an email with an attached PDF-formatted document with all of the information a Media Kit generally includes. The advantage of Media Kit is that it can serve as a physical "handshake" when you cannot be there personally to introduce your offer or brand. Also, a Media Kit can serve to get people talking about what you have to offer by entering their physical space in a way that a website or email does not. Physical items have to go somewhere, and most often they lie on a desk to be viewed, shared, and considered.\ Additionally, a Media Kit can overcome the gap that exists with online communications in reaching buyers who choose not to use modern communications as often. Websitesfordevelopers.com is a full-service online and offline services brand and marketing company. We offer Media Kit design and production as part of our print design and brand development services. Working with a single provider for these items insures a consitent message across your website and print communications. |
