Email Marketing

Email Marketing is effective when used well and detrimental to your business if done poorly. Companies that send unsolicited marketing emails are known as "spammers" and are generally reviled. But companies that offer email communication at the email recipient's request are helpful and of value to the potential customer.

Emails greatest benefit is its low cost; however, this low cost has made it possible for unscrupulous people to collect millions of email addresses and offer to send undesired email to them. You may think that you are different, that what you have to say is worth hearing, but if an owner of an email address did not request information from your website or from you specifically on another website or offline method, then you should not be sending them email.

The best use of Email Marketing for builders is to use email as an extension of  a great website. Use Email Marketing to do the following:

• accept email addresses on your website via a simple web form
• send monthly updates to people who request to be included on your list
• share news or alerts with those who ask to be on your list