Search Engine Marketing is paid advertising on search engines such as Google, Yahoo, and MSN. Your ads appear on the top and right of the main search engine results in specially marked areas as "Sponsored Listings." This type of marketing is generally much more cost effective than print, radio, television, and web banner forms of advertising.

"Search Engine Optimization" is a fancy way of saying we build websites that are easily included in search engine listings on such websites as Google, Yahoo, MSN, and AOL. This "optimization" includes two things: 1) good site structure, and 2) good site content.

The main goals of special events is to create "buzz" and momentum for a project. Building the project brand and marketing legwork are the foundation for inserting a special event or series of events to draw both potential buyers and greater community residents to the new property of homes.

Your entry sign is probably not where signage development will begin. Signage development really begins with your brand and usually your logo. Even before the entry sign is first conceived a logo and brand idea will have been considered and even finalized. Ideally both the logo and entry sign would have been developed in tandem.

Blogging is a new activity based around writing quick, specific articles or entries on an Internet-based journal for all to read. The term is short for "web logging" and has gained in popularity over a very short period of time.

Direct mail is still one of the best ways to reach households and business customers in a know geographic area. The Internet has made shopping for direct mail services more convenience. Many modern direct mail providers even offer online forms to check availability of sales leads in a given zip code.

Word of mouth is the most effective means of advertising - a good word goes a long way. But word of mouth does not generally include details such as a phone number. Plus, there are other implications for having outdated information in circulation. Phone book listings are carried over to the Internet where most people these days go to get phone numbers.

Vehicle Wraps create a solid extension of your brand via your workers and managers in the field. When someone sees a car or truck with the same artwork, logo, and text treamtment as on your website and signage, it reflects a positive, confident presence.

Outdoor media is old, but not old fashioned. By including a website address on a billboard, sign, or banner, the developer projects a confident, modern image works with today's residential and commercial buyer.

Email Marketing is effective when used well and detrimental to your business if done poorly. Companies that send unsolicited marketing emails are known as "spammers" and are generally reviled. But companies that offer email communication at the email recipient's request are helpful and of value to the potential customer.

By hosting video clips at YouTube and including them on your website, you can increase the prominence of your website for people searching via Google, Yahoo, and MSN. Often, sites with many forms of media are given higher ranking. Inclusion of video content adds a facet to your search engine results that can make a difference.

Media Kits, or Press Kits, are packets of information sent to potential buyers or clients to provide a full overview of a product or service offering. Higher cost business such as commercial leasing and built-to-suit construction often go this extra mile in gaining a customer.

Web banner advertising is one of the least effective ways to purchase advertising. It is one of the older forms of advertising, and is making a slight comeback, but it is not sufficient for most business needs.

Podcasting and Video-Podcasting are the practive of placing regular audio or video clips online making them available for regular downloads. Most Podcasts are available for free, focus on a particular topic, and are published to subscribers through a syndication process that let's users easily check for and download new episodes, often using iTunes or other "pod-catchers."

RSS is a group of Web information formats used to share frequently updated material such as news headlines, blog updates, and video or audio podcasts. An RSS document is produced in a format called XML and is called a feed. Updating that XML document lets recipients whose web browsers, podcatchers, or other tools know that new content is available.

Social Bookmarking refers to the user of social websites to link to one's own website. This practice can be helpful for driving search engine attention to one's site, but should be done carefully. Loading up links to content can be viewed as "spamming" social sites if the content is highly repetitive or unrelated to content of the destination pages.