Content Development

The single biggest cause for delay in developing a marketing website is content development by the business owner. We overcome this problem by taking responsibility for content development.

Our approach produces:

• content that is optimized for the Web
• optimal marketing copy for getting results, and
• your website design and development project delivered on time

We approach content with two things in mind: 1) what are all the elements of content needed, and 2) how can we best work with your company to get the information we need to produce the content. By starting with a complete list of needs for online and print use, we develop all content as a central collection of assets for multiple uses. Often this process includes making calls in to members of a company to collect notes on company history; lot, home, and space details; staff bio's, and more.

Content we produce has an additional benefit - search engine optimization. We write content that search engines tend to rank higher in results. While there are no guarantees that a particular page will get top ranking for a particular search in a particular search engine, we do follow best practices for making your content optimally visible to people looking for what you have to offer.